
An interesting trend we are closely watching, is the growing list of direct-to-consumer retailers that started their businesses online and are now adopting physical stores to reach new shoppers, boost profits, and drive brand awareness. One retailer who plans to hit the ground running, opening three stores in Massachusetts this year, is Wayfair. They had tremendous success in 2020 with consumers wanting to enhance their homes during the Coronavirus Pandemic. Wayfair’s sales rose 55% from...
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