McDonald’s has been a staple in the QSR sector for many years. They offer a unique and tasty treat when you’re in the mood for a burger, fries or chicken nuggets so it is no surprise to see them growing. In Q4 2022, sales increased 10.3% up further from 7.5% in 2021. Even with inflation and menu items increasing in price by 10% their customers have been resilient. In November of 2020, they rolled out a new internal growth plan called “Accelerating the Arches” in which they wanted to modernize stores, revamp marketing campaigns, and focus heavily on getting customers what they want quickly and through various methods such as delivery, digital and drive-thru.
It appears that the strategy they have employed is working quite well and they are looking to continue to grow and open up new stores domestically and internationally. McDonald’s is the leader in every single market throughout the world in terms of price and value for its offering. “McDonald’s plans to spend between $2.2 billion and $2.4 billion on capital expenditures in 2023, and about half of that will go toward new unit openings.” The CEO, Chris Kempczinski is optimistic about the path McDonald’s is headed and says that they are going to be very particular about the quality of their sites to make sure they can achieve the high sales levels they are seeing at stores now.
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