Chipotle has done a great job producing quality fast casual Mexican food, who doesn’t love a Chipotle burrito every now and then? Their recent campaign highlights their sustainability efforts and the importance of connecting to mother earth. The chain is working on making over 100 of its new stores “all electric” in order to reduce their carbon footprint and show their commitment to the environment. Some of the things they are doing in order to achieve these “responsible restaurants” include incorporating rooftop solar panels, replacing gas to all-electric equipment, using energy management systems, using only biodegradable cutlery, bowls, cups etc., incorporating artwork made from recycled rice husks throughout stores, and even adding electric vehicle charging stations.
We are seeing a major shift with big companies trying to reduce their carbon footprints and using their efforts as a marketing strategy. This is a great way for Chipotle to show how responsible they are and encourage those who care about the environment and live a healthy lifestyle to dine with them. “Since its founding in 1993, Chipotle’s mindset and approach to food has always been about working with—not against—nature and using real ingredients free of any artificial flavors, colors, or preservatives,” said Chris Brandt, Chipotle’s CMO. It would be well received by our community to have one of these “responsible restaurants” in Tampa.
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