Today’s QSR customer journey begins on social media, with TikTok playing a pivotal role in shaping Gen Z consumers’ perceptions long before they step into a restaurant. With over half of Gen Z internet users favoring TikTok over Google for search, the platform serves as a powerful discovery engine where viral menu hacks and custom creations influence ordering decisions. Brands that actively participate in TikTok trends by engaging with food creators, encouraging user-generated content (UGC), and designing menus that support customization can turn viral moments into business opportunities. Successful campaigns, like Chipotle’s embrace of user-created hacks, demonstrate how turning everyday customers into brand storytellers fosters authentic engagement, leading to increased foot traffic and social buzz.
To thrive in this digital-first environment, QSRs must adopt dynamic, flexible digital menus and systems capable of real-time updates. Static menus are outdated; instead, brands need adaptable POS systems and app interfaces that support quick pivots based on emerging TikTok trends. The key to success lies in moving swiftly, listening closely to customer behavior, and co-creating the brand narrative with consumers through comments, shares, and viral content. Ultimately, the future of QSR marketing hinges on turning creativity into community leveraging TikTok not just as a platform for trends, but as a space where loyalty is built one viral menu hack at a time.
To read more, click the link below:
Why QSRs Should Treat TikTok Like a Second Menu Board – QSR Magazine
About The Author: Jeff Dervech
Jeff Dervech is a Tampa local commercial real estate agent, specializing in the arena of retail strip center and shopping centers.
More posts by Jeff Dervech