Starbucks is introducing a new AI assistance tool called “Green Dot Assist” to support store associates at 35 locations starting in June 2025, with plans for wider deployment across the U.S. and Canada in the fall. The tool, built on the Microsoft Azure DeepAI platform, is loaded onto iPads behind the counter and allows baristas to ask both verbal and typed questions about tasks such as order preparation or equipment issues. The AI provides instant, conversational responses, helping to streamline operations, reduce friction, and free up staff to focus more on customer connection and beverage crafting.
This initiative reflects Starbucks’ broader strategy to leverage AI for enhancing the partner experience and improving service efficiency, especially amid efforts to win back customers under new leadership. Deb Hall Lefevre, Starbucks’ EVP/CTO, emphasized that AI will help create a more seamless and engaging environment for both employees and customers. The move aligns with the company’s goal of delivering faster, more reliable service, including a target of fulfilling orders within four minutes, as part of its broader strategy to innovate and remain competitive in the evolving retail landscape.
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Starbucks to deploy generative AI tool for associates | Chain Store Age
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Jeff Dervech is a Tampa local commercial real estate agent, specializing in the arena of retail strip center and shopping centers.
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