Thriving “Self-Care” Sector Fuels Demand for Strip Center Space

Fitness and Self Care Concepts continue to warrant strong demand for space in strip centers. The “self-care” sector which includes wellness, health, fitness, and beauty is a growing business as more and more people are investing their discretionary income into themselves. Majority of these self-care tenants are offering memberships instead of a pay as you go model which bodes well for shopping center owners, adjacent tenants, and retail foot traffic at these properties as it ensures repeat business and repeat visits! Example tenants include Club Pilates, Row House, Cycle Bar, Pure Barre, Soul Cycle, CorePower Yoga, Title Boxing Club, and Orangetheory Fitness.

With individuals attending more so to their health and wellness than ever before, this has proven to be very beneficial to shopping center owners and neighboring tenants at their properties. Picture this, an individual’s health care regime could include the following: spin classes on the weekend, regular UV sauna trips, barre classes twice a week, monthly massages, once a month lash extensions for the ladies, bi-weekly manicure/pedicures, and weekly yoga retreats. Many of these fitness/health retailers are going into neighborhood shopping centers, filling small and mid-sized vacancies in both urban and suburban markets. The continued expansion of wellness brands is popular with landlords as self-care tenants are typically internet resistant, a large provider of daily visits, foot traffic, and continue to appeal to a wide range of ages from young millennials to baby boomers.

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