This holiday shopping season sales could exceed $1 trillion of which 87.5% will be done in brick and mortar business. It is all about creating a great environment and great services for your consumer to make shopping as seamless and as frictionless as possible. Mall landlords are implementing curbside delivery in which consumers come to the mall, make their purchases, continue shopping and items are individually picked up, aggregated together and delivered to their car at the end of their shopping experience.
This is certainly a way to implement frictionless shopping and an evolution of the mall experience to morph into the preferences of the today’s consumer. Great points in this video on CNBC with Nathan Forbes of the Forbes Company and how they are implementing this experience into their mall locations!