Chipotle Mexican Grill which operates 2,250 locations across the United States is a strong tenant for many strip center and shopping center owners and continues to innovate and stay ahead of the curve. This fast-causal restaurant has implemented a new category to meet customer demands designed to follow trendy eating plans. This new “Lifestyle Bowl” includes a Paleo Salad Bowl, a Keto Salad Bowl, a Whole30 Salad Bowl and a Double Protein Bowl which contains the specific ingredients to meet the requirements of specific diets. The bowls must be order online for instore pick up or delivery to the consumer. Great case of a retailer providing the customer with exactly what they want!
This move by Chipotle is a great example of a retail tenant remaining relevant and evolving to stay current with the times. Retailers that can pick up on this type of consumer trend and offer a solution to a need will be the ones to bet on in the future as you must be able to give the customer what they want. This ability to innovate and customize is the recipe for success and must be incorporated and tested into retail operations as concepts are constantly evolving. The ones that can morph their operations and do this the best will be the ones with the most success into the future. Go Chipotle! Way to morph as a retailer.