News

Retailers continue to utilize social media to stay ahead of the curve and spread awareness for new products, investing dollars to target customers and converting impressions to product purchases and instore visits. The implementation of strong marketing campaigns on social media is making the difference from good to great brands, and the ones that have invested in these tools and implemented in these strategies are the brands having the most success. Brands that create campaigns...

The restaurant industry continues to change with the implementation of AI, robotics, technology, and social media marketing. Dollars are being invested to innovate and recalibrate old and new brands to stay ahead of the curve and be a leader in both market share and brand following. Data is more prevalent and accessible now than ever and much of this data is driving growth decisions, making a clearer pathway on where to invest dollars to get...

Cheeseburger, please! As one of the oldest QSR brands in the business, McDonald’s, navigates a price conscious consumer and an inflationary environment at a critical time as tech is changing instore operations from AI to Robotics. One thing that is unique across the sector is that sales from higher income guests has increased by double digits. Value is value and McD’s is an affordable price point and provides value for all. With over 13,600 units...

The holiday season is here. This time of year is compared to the Superbowl for the retail industry. ‘Tis the season for the final stretch for retailers to move product, deliver value, provide and deliver a great online and instore experience for customers. This is a crucial time for retailers as it has been a rocky one for both the retailer and the consumer. We will soon find out which retailer is on the naughty...

The restaurant business has changed drastically over the last 20 years. Once a very much in person experience, many customers now purchase from a restaurant without ever placing foot in the dining room with online apps and delivery platforms, it has changed the way consumers interact with the restaurant brand. “Service fills stomachs, hospitality fills seats”.  The purpose of restaurants is much more than just serving a meal, long term players in the space, invest...

Good to Great! Machine Intelligence, AI Driven Tech and Improved Customer Interface. Target is a retailer that continues to invest in their business and leads the pack in innovation. Putting the right products in the right places at the right time throughout their online platforms has led to higher overall average checkout baskets, happier customers turned raving fans and a retailer that continues to innovate in the world of an ever-changing retail environment.    __________________________________________________________________________________________________________ Target...

Simple is better! Offering a limited option menu can lead to restaurant efficiencies, cost savings and operational benefits. Have you ever experienced going to the Cheesecake Factory and browsing through their 21-page food menu? They offer everything under the sun, it takes way too long to review the whole menu, takes away from the experience of enjoying your company and picking what you want to eat for that meal. Menu simplification is a route many...

Food delivery has changed over time. It used to involve calling in and ordering a pizza, waiting 45 minutes, and having the doorbell ring with a delivery person looking for a signature and a tip. Now, with technologies such as DoorDash and Uber Eats, you can virtually order almost anything from your phone from a long list of restaurants with just a few clicks on an app. These services track your meal and have a...

Today’s QSR customer journey begins on social media, with TikTok playing a pivotal role in shaping Gen Z consumers’ perceptions long before they step into a restaurant. With over half of Gen Z internet users favoring TikTok over Google for search, the platform serves as a powerful discovery engine where viral menu hacks and custom creations influence ordering decisions. Brands that actively participate in TikTok trends by engaging with food creators, encouraging user-generated content (UGC),...

McDonald’s is actively working to enhance its perceived value across all day parts by implementing strategic pricing initiatives. The company and its franchisees have agreed to reduce the prices of eight combo meals, making them approximately 15 percent cheaper than if purchased separately, with these changes set to begin in September and continue through early 2026. Additionally, McDonald’s will introduce new value offerings such as breakfast meal deals and “Extra Value Meals,” including $5 Sausage...

For advertisers, success can sometimes come down to brevity, as exemplified by Jersey Mike’s 15-second ad featuring Danny DeVito. The spot effectively leverages its short duration by showcasing DeVito’s warm, genuine enthusiasm for Jersey Mike’s cookies, using humor and a surreal twist with a tiny pocket companion to create a memorable and playful experience. DeVito’s performance helps establish an emotional connection with viewers before the quirky ending, making the ad feel authentic rather than sales-driven....

Lululemon is facing increasing challenges as it ramps up markdown activity and shifts its merchandise strategy to attract younger consumers, according to Jefferies analysts. Recent store visits revealed widespread markdowns across core categories and inconsistent pricing on identical items, signaling struggles with product sell-through. The company is also moving away from its traditional yoga-focused offerings by introducing bolder colors and logo-centric designs to appeal to a younger demographic. However, this approach raises concerns about potential...

Despite a slowdown in the home furnishings market, with sales declining from a peak of $12.7 billion in January 2023 to $11.8 billion in May, retailers like Bob’s Discount Furniture and Ikea are expanding their footprints through strategic focus on value, convenience, and omnichannel experiences. Bob’s plans to open 20 new stores this year, while Ikea is opening eight across the U.S., both emphasizing low prices and seamless integration of online and in-store shopping. These...

In 2024, Chick-fil-A achieved a significant milestone with systemwide sales surpassing $22 billion, positioning it among only three U.S. restaurant chains to reach this level, alongside McDonald’s and Starbucks. Despite being smaller in store count—3,109 compared to McDonald’s 13,559 and Starbucks’ 16,935—Chick-fil-A’s high average-unit volumes, particularly in drive-thrus, highlight its operational efficiency and strong consumer loyalty. While its growth rate slowed slightly amid softer traffic and economic pressures, the brand maintained its top customer satisfaction...

Starbucks is introducing a new AI assistance tool called “Green Dot Assist” to support store associates at 35 locations starting in June 2025, with plans for wider deployment across the U.S. and Canada in the fall. The tool, built on the Microsoft Azure DeepAI platform, is loaded onto iPads behind the counter and allows baristas to ask both verbal and typed questions about tasks such as order preparation or equipment issues. The AI provides instant,...

Walmart has launched Sparky, a customer-facing generative AI assistant integrated into its app, designed to assist shoppers by summarizing reviews, answering questions, offering recommendations, and aiding in purchase planning. Building on its earlier deployment of Wally, an AI tool for merchants, Walmart aims to enhance its retail operations and customer experience through AI-driven solutions. Sparky is expected to expand functionalities to include reordering and service booking, and it will soon support various input types such...

The quick-service industry has long discussed robotics and automation, but widespread adoption remains limited. A November 2024 PMQ article explores why, despite the promise of labor savings and efficiency, robots like burger-flipping machines or pizza automation tools have not yet become mainstream. Factors such as high costs, technological discomfort, and uncertainty about how pizza-specific automation fits into existing workflows have delayed their proliferation. However, experts believe that rising wages and the need to keep menu...

Weeks after announcing its intention to acquire Foot Locker, Dick’s Sporting Goods reported its fifth consecutive quarter of over 4% comparable sales growth, with net sales rising 5.2% to nearly $3.2 billion in the first quarter. Despite challenges like tariffs and declining consumer sentiment, the company reaffirmed its full-year guidance, expecting comparable sales growth between 1% and 3% and net sales reaching up to $13.9 billion. During this period, Dick’s continued to revamp its store...

Despite ongoing tariffs impacting the industry, The Home Depot announced it does not plan to raise prices, maintaining a stable pricing strategy. In its first-quarter report, the retailer showed a 9.4% rise in sales year-over-year to $39.9 billion, although comparable sales declined slightly by 0.3%, with U.S. comps increasing by 0.2%. Operating income grew modestly by 1.1% to $5.1 billion, but net income dropped 4.6% to $3.4 billion. Home Depot’s leadership expressed confidence that they...

Since its debut in 2011, CAVA has evolved its dining spaces from minimalist, industrial designs that reflected a post-recession aesthetic to warmer, more inviting environments that emphasize hospitality and community. In 2022, the brand launched Project Soul, aiming to create a more welcoming atmosphere with softer lighting, plush seating, and greenery, aligning with the Mediterranean values of sharing meals and fostering human connection. CEO Brett Schulman highlights the importance of balancing physical and digital channels...

In April, retail sales experienced a notable increase as consumers actively pulled forward purchases to avoid anticipated price hikes resulting from tariffs. Core retail sales, which exclude restaurants, auto dealers, and gas stations, rose by 0.9% month-over-month and 7.11% year-over-year, according to the CNBC/Retail Monitor based on anonymized credit and debit card data. Overall, total retail sales—including restaurants but excluding automobiles and gasoline—grew by 0.72% month-over-month and 6.76% year-over-year. These gains contributed to a year-to-date...

Isaac Larian, CEO of MGA Entertainment, is facing significant challenges as tariffs imposed during the Trump administration threaten the toy industry and his company’s expansion plans. His factory in Ohio, which has been producing toys for over six decades and employs around 700 workers during peak season, is now on hold due to the high tariffs—rising to 145% on imports from China—making production costs skyrocket. Since approximately 80% of toys imported into the U.S. come...

Retail’s frontline workers are vital to delivering a positive customer experience, yet they often remain overlooked when it comes to technological innovation. As retailers face economic fluctuations, a tight labor market, and changing consumer expectations, high turnover rates among frontline staff continue to challenge operations. These workers are essential in providing efficient, personalized service, but are stretched thin managing multiple tasks. Investing in technology—such as Bluetooth headsets, digital tools, and streamlined communication devices—can ease their...

Rob Lynch, upon joining Shake Shack last May, anticipated a transformative year for the company. He outlined a long-term growth strategy aiming to quadruple the number of restaurants to 1,500, with a record-breaking 45–50 company-operated locations planned for 2025. In the first quarter, Shake Shack opened four new company units—including drive-thrus—and seven licensed locations, reaching a total of 589 stores globally. Despite this aggressive expansion, Lynch emphasized that the company is simultaneously reducing costs by...

Culver’s, the fast-casual restaurant chain founded in 1984, has navigated the complexities of the restaurant industry during the COVID-19 pandemic with remarkable consistency in its expansion efforts. Over the past five years, Culver’s has opened a steady number of new locations, with 50 restaurants established in both 2019 and 2020, followed by 55 openings in 2021 and 2022. In 2023, the brand added 52 new locations and plans to open 53 in 2024, bringing its...

Chipotle Mexican Grill is expanding its international presence by entering the Latin American market, having signed a development agreement with Alsea, a prominent restaurant operator in the region. This partnership will facilitate the opening of Chipotle’s first restaurant in Mexico by early 2026, with plans for further expansion in additional markets within the area. Nate Lawton, Chipotle’s chief business development officer, expressed confidence that the brand’s commitment to responsibly sourced and freshly prepared food will...

Costco Wholesale Corp. experienced robust sales growth in March, reporting a net increase of 8.6% to $25.51 billion during the five-week period ending April 6. The company’s total comparable sales climbed 6.4%, with a 7.5% rise in the U.S. and 4.1% in Canada. Internationally, comparable sales grew by 2.9%. E-commerce also showed significant improvement, with comparable sales increasing by 16.2%. The calendar shift due to Easter added an extra shopping day, contributing roughly 1.5% to...

In March, the restaurant industry saw a significant shift in consumer spending, as average monthly dining expenditure dropped 14% year-over-year to $184, driven mainly by consumers with annual household incomes below $200,000. While nearly 49% of respondents reported spending less than the previous year, the amount was moderated by increased spending among more affluent diners. The overall engagement in dining remained robust, with 91% of respondents indicating they dine out at least a few times...

Frances Allen’s early tenure as CEO of Checkers & Rally’s coincided with the onset of the COVID-19 pandemic, presenting both unique challenges and opportunities for the fast-food chain. Having strategically prepared for her role, Allen engaged with employees, franchise advisory committees, and local restaurant visits prior to the pandemic’s escalation. This groundwork enabled her to establish a “crisis committee” that met daily to implement new operational procedures, ensuring the safety of both staff and customers...

Today’s consumers are increasingly engaged in digital spaces, prompting retailers to adapt their strategies and establish a presence in these interactive environments. The rise of the metaverse offers new avenues for retail engagement, exemplified by Walmart’s innovative efforts to tap into this trend over the past few years. Walmart has created various metaverse experiences, including interactive gaming partnerships and virtual retail environments, effectively positioning itself in immersive platforms that attract customers. By being a pioneer...

As the pandemic struck the U.S. in spring 2020, Walmart, the world’s largest retailer, faced numerous challenges driven by changing consumer behavior, shifting regulations, and increased operational costs. Despite these obstacles leading to a higher gross margin squeeze, Walmart was able to pivot effectively, enhancing its online presence and prioritizing an omnichannel approach that facilitated consumer engagement through pickup and delivery services. This shift aligned with a broader trend as many consumers embraced online shopping...

Farmside Kitchen aims to position itself as a prominent name in the fast-casual dining market, competing directly with established brands like Chipotle and CAVA. Co-founders Meg Schiffman and Ben Protheroe draw on their extensive backgrounds in the food industry to offer a unique dining experience centered around their signature product, the Farmbowl, which features healthy grains, local proteins, and seasonal vegetables sourced from regional farms. Each bowl can be customized with various ingredients, and the...

Dollar General has announced a new spring kitchen and housewares collection in collaboration with country music legend Dolly Parton. Building on the success of their first partnership, which launched a kitchen line in July 2024, this spring collection includes a variety of products such as home decor, drinkware, coffee bar supplies, and table linens, all priced at $10 and under. Signature items feature stylish designs, including a French press, tea kettle, and a rotating coffee...

Taco Bell is actively addressing its challenge of introducing Mexican cuisine to international markets where consumers have limited exposure to the food category. The company acknowledges that entering new countries requires not only presenting its brand but also educating potential customers on how to enjoy its offerings, prompting initiatives like “Tiltvertizing,” which demonstrates the proper way to eat a taco. Amy Durini, Taco Bell’s International CMO, emphasizes the novelty and enjoyment of this educational approach....

Foot Locker is accelerating its store strategy, focusing on its “reimagined” store concept, which first launched last April. During a recent earnings call, CEO Mary Dillon announced plans to either open or convert 80 stores to this updated format in the current year, significantly increasing from the eight currently operating. The retailer aims to refresh hundreds of smaller-scale stores in 2025, having upgraded 400 locations last year and targeting an additional 300 stores for this...

Shake Shack has broadened its collaboration with Delta Air Lines by offering its signature cheeseburger to first class passengers departing from airports in Atlanta, Los Angeles, New York-LaGuardia, and Seattle. This menu addition comes after a successful launch in Boston last December. The cheeseburger, which features American cheese and toppings typically found on Shake Shack’s ShackBurger, is available for lunch or dinner on flights longer than 900 miles. It is served with chips, a Caesar...